19ANIMALS×13ARTISTS KISS THE EARTH

Commissioning artists to create original work for a charity event at Isetan

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As part of Isetan’s charity campaign, Kiss the Earth, we commissioned 13 artists to create original work using recycled materials.

The artworks were displayed and on sale in the store for a limited period of time, with all proceeds going to WWF Japan for their programmes to save the forests of the Amur Leopard in the Russian Far East, together with other Asian forests.

THE CREATIVITY OF PARTICIPATING ARTISTS SUCCESSFULLY RAISED AWARENESS OF THESE ENDANGERED SPECIES, WHILE ALSO RAISING ¥700,000 AT A CHARITY AUCTION.