GOLDWIN BRAND DEVELOPMENT

Rebranding of an established Japanese company for improved communication and recognition in overseas markets

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Goldwin has a rich history of more than 60 years as a leading brand in Japanese sports apparel. GAS as I/F provided full branding for the company, including the updating and refining of their original logo, tagline, web, annual reports and brand book.

Goldwin owns the patents of North Face and the licence of ellesse and Helly Hansen in Japan.

AFTER 60 YEARS OF LEADERSHIP IN THE JAPANESE SPORTS APPAREL MARKET, GOLWDWIN NEEDED TO REBUILD THEIR BAND IDENTITY. GAS AS I/F SUPPORTED THE ENTIRE PROCESS OF BRAND RENEWAL AND COMMUNICATION.