IRODORISAI ANNUAL CAMPAIGN

AUTUMN CAMPAIGN DESIGN AND PLANNING FOR MITSUKOSHI DEPARTMENT STORES IN GINZA AND NIHONBASHI

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We develop a number of frameworks in which artists and designers can find new venues of expression or further opportunities to take creative flight. For the autumn campaign of Mitsukoshi Ginza, we created visual merchandising featuring graphics by Japanese artist Minna.

We also organized workshops in the Ginza and Nihonbashi Mitsukoshi stores. The feedback from these events was extremely positive as they successfully spanned three generations of participants, from grandmothers to mothers and their children.

CREATIVE WORKSHOPS BY GAS AS I/F WERE POSITIVELY RECEIVED BY THE CUSTOMERS OF THIS EXCLUSIVE DEPARTMENT STORE’S UNIQUE THREE GENERATION DEMOGRAPHIC; GRANDMOTHERS, MOTHERS & CHILDREN.