ISETAN-MITSUKOSHI MOTHER’S DAY
Branding and planning of Isetan and Mitsukoshi’s first ever joint promotional campaign after their merger
To celebrate the merger between Isetan and Mitsukoshi we co-ordinated a campaign communication plan featuring posters and workshops with German artist Carolin Löbbert.
The promotion also included small scale displays under the concept of memorable family portraits for Mother’s Day.
THIS WAS THE FIRST JOINT CAMPAIGN THAT ISETAN AND MITSUKOSHI CREATED, 4 YEARS INTO THEIR MERGER. THE STRONG CREATIVE FEATURED ELEPHANTS, HISTORICALLY USED BY ISETAN AS AN ICON OF FAMILY AND MOTHERHOOD.
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