KDDI TOMATO

Planning and production of an interactive mobile phone campaign for a leading Japanese telecommunications company

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The Japanese telecommunications operator KDDI opened its corporate communications facility KDDI Designing Studio in Harajuku in 2005. To promote the opening, GAS as I/F produced the interactive installation YOU-ME-WHO? and the thumb TALKIN’ campaign, both working with the renowned creative group, Tomato.

YOU-ME-WHO? Is an installation with displays using the scanned images of visitors’ faces, enabling the visitors to be part of the exhibition instantly.
The party featured DJ’s Kitsune, Trevor Jackson and a VJ set by Tomato.

KDDI DESIGNING STUDIO MOBILE MESSAGE PROJECT thumb TALKIN’ As mobile text messaging centres around the love between friends and family, collected messages of love from celebrities were made into wristbands and other merchandise. The public could also send in their own messages of love which were used to create the installation by Tomato using the large display thumb TALKIN’ HOO.

THUMB TALKIN’ WAS AN EDGY COLLABORATION BETWEEN TWO OF THE WORLD’S LEADING ARTISTS, TOMATO AND DJ KENTARO. THE PROJECT WAS DESIGNED TO ENCOURAGE FUN-FILLED, CREATIVE COMMUNICATIONS USING CELL PHONES WITH A GIANT MONITOR TO DISPLAY THE MESSAGES INSIDE THE EVENT SPACE.