Providing branding and package design for the confectioner Metro Seika’s concession at Isetan Shinjuku
Fika is a concept confectionery shop by Metro Seika, exclusive to the Isetan Shinjuku store. The idea behind the shop is to combine traditional Nordic sweets with design. The brand name – Fika is used for coffee break throughout Scandinavia, GAS as I/F created all of the branding including naming, logo design, bags, as well as selecting and collaborating with artists to produce each design package.
THE FIKA BRAND HAS BEEN EMBRACED BY THE JAPANESE MARKET’S LONG- STANDING APPETITE FOR SCANDINAVIAN LIFESTYLE & DESIGN, QUICKLY BECOMING A STAPLE AT ONE OF JAPAN’S MOST POPULAR FOOD HALLS.
- Date /
2013 – current
- Creative /
Hanna Konola, Leena Kisonen, HI NY
Every three months there is new packaging by different artists
- Client /